SEO & Content Marketing

Summary

Learn to get found on Google — without paying for every click. This training covers real, working SEO: keyword research, search intent, on-page optimization, content that ranks, local SEO with Google Business Profile (the #1 lever for Moroccan businesses), and AI-assisted content workflows done the way Google actually rewards. You'll optimize a real website during the training and leave with a ranking plan you can execute — for your business or your clients.

SEO
AI Tools

hours in Accelarated Training A full weekend sprint to a finished project.

hours in Continued Training 3 months / 12 weeks for intensive full covered training.

Our students are getting hired by top freelnacing companies. We can help you too.

About this training

Every day, people in your city search Google for exactly what you offer — and someone else's site is what they find. SEO changes that. This practical SEO training in Tétouan is fully hands-on, taught in a small group of 16 students maximum: you don't learn SEO in theory, you apply it to a real website during the training — keywords, pages, content, and local visibility.

Whether you take the Accelerated weekend sprint (14 hours) or the Continued 3-month program (~48 hours) — where SEO's slow-burn nature really pays off, because you watch real results develop across the weeks — you leave executing, not planning to plan.

Choose your format

Both formats are 100% hands-on — the difference is depth and practice time:

Accelerated (weekend sprint, 14 hours): the essentials fast — how Google ranks, keyword research, on-page SEO applied to real pages, and a Google Business Profile set up and optimized by Sunday.
Continued (3 months, ~48 hours): the full system — the keyword-to-content pipeline, content writing that ranks, local SEO in depth, technical health checks, Search Console measurement, and AI-assisted workflows — practiced on a real site across the weeks, where early results start to show.

View upcoming dates.

What you'll learn

How Google actually ranks pages — and what stopped working years ago
Keyword research: finding what your customers really type
Search intent: matching pages to what searchers want (the skill behind everything)
On-page SEO: titles, meta descriptions, headings, and internal links done right
Writing content that ranks AND reads well — no keyword stuffing
Local SEO: Google Business Profile, reviews, and appearing on the map — the fastest win for Moroccan businesses
Technical basics: speed, mobile, sitemaps, and what to check (not code-heavy)
Measuring with Google Search Console: what's working, what to fix
AI-assisted SEO content — using AI for research and drafts the way Google's guidelines reward, not punish
Backlinks without spam: what earns real links

What you'll walk away with

A real website optimized by you during the training
Your keyword map and a 3-month content plan ready to execute
An optimized Google Business Profile (yours or a practice one)
A Freelancers Web Academy certificate of completion (after a solo project)

SEO + ads is the complete traffic pair — see our Facebook & Google Ads training. Need a site to optimize first? Build one in WordPress. Want to sell SEO as a recurring service? See Freelancing & Client Skills.

Ready to start? Pick a session below or ask us on WhatsApp.

Prerequisites

None. No coding and no marketing background — if you can write and use a browser, you can do SEO. Having a website (even a simple one) helps you apply everything to your own project; we provide practice sites otherwise. Sessions are taught in Moroccan Arabic (Darija) with technical keywords in English at our training center in Tétouan, Morocco.