Digital Marketing: Facebook & Google Ads

Summary

Learn to run profitable ads on Facebook, Instagram, and Google — the two platforms that drive most online sales. You'll set up real campaigns, target the right audiences, write ads that convert, manage budgets, and read the results to improve. It's fully hands-on, and you'll use AI tools to create ad copy, images, and audiences faster.

AI Tools
Digital Marketing
Facebook Ads
Google Ads

hours in Accelarated Training A full weekend sprint to a finished project.

hours in Continued Training 3 months / 12 weeks for intensive full covered training.

Our students are getting hired by top freelnacing companies. We can help you too.

Digital Marketing: Facebook & Google Ads

Who Is This For

This training is for anyone who wants to bring in customers and sales with paid advertising — for their own business or for clients.

Business owners who want more customers from Facebook, Instagram, and Google
Freelancers who want to offer ads management as a paid service
E-commerce and online sellers who need to drive sales
Marketers and content creators who want real advertising skills
Beginners — no marketing background required

Accelrated Schedules Continued Schedules

Certified Training

A Freelancers Web Academy Certificate of completion can be provided for this training upon completing a solo project.

About this training

Great products don't sell themselves — the right ads put them in front of the right people. In this training you'll learn to run paid advertising on the platforms that matter most: Facebook & Instagram (Meta) and Google. You'll build and launch real campaigns and learn how to make them profitable, whether for your own business or for paying clients. This practical Facebook & Google Ads training in Tétouan is fully hands-on, taught in a small group of 16 students maximum.

This is 100% hands-on. You create and run real ads. Whether you take the Accelerated weekend sprint (14 hours) or the Continued 3-month program (~48 hours), you finish able to plan, launch, and manage ad campaigns.

Choose your format

Both formats are 100% hands-on — the difference is depth and practice time:

Accelerated (weekend sprint, 14 hours): the essentials fast — Meta Business Suite, your first Facebook & Instagram campaign, and reading basic results.
Continued (3 months, ~48 hours): the full skill set — Google Ads, advanced targeting and lookalikes, creatives, budgets and bidding, pixel tracking, and testing across real campaigns.

View upcoming dates.

What you'll learn

How digital advertising works and how to set clear campaign goals
Setting up Meta Business Suite and the Ads Manager
Facebook & Instagram campaigns: objectives, audiences, and placements
Audience targeting: interests, custom audiences, and lookalikes
Setting up Google Ads: Search and basic performance campaigns
Keyword basics and matching your ads to what people search
Writing ads and creatives that actually convert
Budgets, bidding, and getting the most from your money
Reading the results: key metrics, testing, and improving performance
The pixel/tracking basics so you can measure real conversions

Create ads faster with AI

You'll use AI tools like ChatGPT and image generators to write ad copy, brainstorm angles, generate visuals, and speed up audience and content ideas — so you can launch and test more, faster.

Want a store to send your ads to? See our WooCommerce training. For AI-generated ad creative, see AI Mastery.

What you'll walk away with

Real Facebook/Instagram and Google campaigns you set up yourself
A repeatable process to plan, launch, and improve ads
The skills to run ads for your own business or as a paid service
A Freelancers Web Academy certificate of completion (after a solo project)

Ready to start? Pick a session below or ask us on WhatsApp.

Prerequisites

None. No marketing or technical background needed — we start from the basics. You'll want a Facebook account and, ideally, a small test budget to run real ads. You only need a laptop.